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Lessons from Twitter on how to quote tweet wisely
If you’ve ever used Twitter on your smartphone, you will be aware of the ‘quote tweet’ functionality. ‘Quote tweet’ essentially allows you to cite another user’s tweet but send it to your followers as ‘you’, for example: ‘Quote tweet’ is great when you’re short of ideas. And you can secure yourself some retweets as a […]
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Who’s paying to consume online content?
Who pays money to consume online content? At the moment, only a small percentage of people pay to get behind online paywalls. Prestigious news publications such as the New York Times, the Wall Street Journal, the Financial Times, the Times, the Economist and the Spectator all have paywalls but they only serve a minority of […]
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Wearable technology: passing fad or revolution?
What is ‘wearable technology’ and does anyone actually wear it? ‘Wearable tech’ is computer and electronic technologies that have been customised to use with clothing and other personal accessories. The success of the Casio calculator watch in the 1980s is perhaps the first instance of wearable tech going mainstream. But will the new generation of […]
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A shaggy dog story: Corporate story telling
The power of the anecdote: how to find stories for your business It can be really hard to make things interesting – a client engagement email, a tweet or a blog post. There is one useful technique, though, that marketers have been talking about recently – storytelling. Here’s Ira Glass, the host of the radio […]