Blogging

Back in the day it used to be a real faff to put content online. Now, via a blog it is extremely easy.

But it’s not so easy to do it consistently. And well.

Fundamentally there are two reasons why we blog –

1. Because we have something useful to say and we want people to know about it
2. Because we know that Google loves new and unique content and if it loves our content then it will rank us better than other sites and that means we get more traffic.

The art of good blogging is satisfy both of those  and many will see the later as the evil twin of the former.

So how can we make these two twins show a little affection to one another?