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Who’s paying to consume online content?
Who pays money to consume online content? At the moment, only a small percentage of people pay to get behind online paywalls. Prestigious news publications such as the New York Times, the Wall Street Journal, the Financial Times, the Times, the Economist and the Spectator all have paywalls but they only serve a minority of […]
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A shaggy dog story: Corporate story telling
The power of the anecdote: how to find stories for your business It can be really hard to make things interesting – a client engagement email, a tweet or a blog post. There is one useful technique, though, that marketers have been talking about recently – storytelling. Here’s Ira Glass, the host of the radio […]
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A shout out to all WordPressers!
A recent bout of hacking attempts, successful attempts at that on WordPress accounts has highlighted a security weakness on WordPress blogs. In retrospect its pretty obvious really and this, from the BBC is worth reading. BBC on recent WordPress hacks. The issue is that when you create your WordPress account, the account name defaults to […]
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Should I be blogging?
It takes a lot of time and effort (and discipline) to start blogging and to stick to it. It really can be a chore when you have a business to run. But recent changes to the Google algorithms have meant more value is put on good quality and regular new content. That is what is going […]
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How to write a good blog.
In my earlier post I hopefully made a pretty strong case (200% rise in organic traffic) to businesses to set up and start blogging about their products and services to help both their customers and Google rankings. But that didn’t really tell you what you should be blogging about or how to do it. So […]