Search Engine Marketing

We love search enginesSearch Engine Marketing (SEM) is pretty much what it says. There are search engines (Google, Bing etc) and this is all about the marketing we do on them.

So it includes PPC or Google Adwords. Which we pay for.

But it’s also about making search engines love our site without paying them for that love. For “love” read “Search Engine Optimisation” or SEO.

When we talk about love and why we love someone we say things like “He’s got a great personality” or “GSOH”. For example.

When we talk about love in the context of search engines they would say (if they could talk) “Oh your site has such great content”, “I can really see what your site is all about” and “Oh I can tell that your site is really relevant and current”.

So that’s what we need to do with our sites –

  1. Have great content
  2. Make sure search engines can tell what our site is all about. Are we selling shoes or are we selling holidays?
  3. Publish new content really regularly. We can’t go into a sulk and say nothing for ages.