EdgeRank is the algorithm that Facebook uses when deciding on where to place your updates in other peoples newsfeeds. You may have thought that all your updates go into your friends or page followers newsfeeds. Well they DON’T. Why don’t your updates always appear in their newsfeed? Because Facebook decides if your post is interesting […]
When you have a market with one really dominant player, there are always people keen to grumble and knock it. And there are definitely always people keen to predict it’s demise. There are always bright new shiny things emerging that people will tell you will be the slayer of the major player. The same is […]
Digital advertising. Typically we use things like Facebook and Twitter raise awareness of our products and brands. We’re not necessarily looking to get people to buy but just like “display” advertising we’re trying to get our message in front of loads of people in the hope that when they do come to buy, they’ll remember […]
There is a lot of noise right now about Pheed, the new social media network that allows users to charge others to subscribe to their – well, Pheeds. So is this the new face of social media? A social platform that gets the “money” thing right out in the open from the get go? Knife […]