In a recent post we talked about why scheduling posts on social media was NOT a good idea because the impact it has on who gets to see your post. Now we are onto a Deliveroo comparison. You can read that post here – Don’t use a scheduling software for yours or anyone else social […]
You may not like social media but my god, if you’re up sh*t creek without a paddle, it’s an absolute Godsend. You can blame social media for any of societies ills, blame it for any of our political debacles and obviously all of our own personal traits and misgivings. ‘Social media companies must do more. […]
OMG. I really think that this one of the worst things you can do on Social Media, be it Twitter, Facebook, LinkedIn or Instagram. Or any of the others. And that applies to brands and you as an individual. Actually, when would you schedule a social media post from your own personal account? You wouldn’t. […]
Beat Twitter’s Algorithm in three quick and easy steps Did you know? You’re not seeing ALL the Tweets you should be on Twitter. That’s because the default setting on Twitter is to show the ‘best Tweets first’. Interesting use of the word ‘best’. Because that is likely to be a mix of: Tweets from people […]
Can it be done? Probably. But what are you going to get for a £100 a month spent on your social media. Might it might be a bit 3rd rate. Or worse. It’s more a matter of “I don’t think it is possible to run the social media for a business for just £100 per […]
So lots of people talk about having a social media strategy. But what strategy can you have around what is basically a conversation that you cannot possibly control. You can have policy. What can you say How should you say it and What can you not say. That’s fine. You can have tactics. Drive sales […]
EdgeRank is the algorithm that Facebook uses when deciding on where to place your updates in other peoples newsfeeds. You may have thought that all your updates go into your friends or page followers newsfeeds. Well they DON’T. Why don’t your updates always appear in their newsfeed? Because Facebook decides if your post is interesting […]
When you have a market with one really dominant player, there are always people keen to grumble and knock it. And there are definitely always people keen to predict it’s demise. There are always bright new shiny things emerging that people will tell you will be the slayer of the major player. The same is […]
There is a lot of noise right now about Pheed, the new social media network that allows users to charge others to subscribe to their – well, Pheeds. So is this the new face of social media? A social platform that gets the “money” thing right out in the open from the get go? Knife […]
This week saw Pinterest introduce some pretty basic but free analytics to the platform. And they are pretty basic and probably need a few bugs ironing out. Selecting a date range is a nightmare. Without wishing to sound too geeky – it’s all over the place on Firefox. The stats look to be split down […]