It doesn’t seem that long ago we were blogging about the last big algorithm update from Google. And along comes their 4th update but because it’s an update that affects how they work out the rankings Google have been calling it Penguin 2.0. This went live on 22nd May. Google obviously doesn’t tell you precisely […]
Digital advertising. Typically we use things like Facebook and Twitter raise awareness of our products and brands. We’re not necessarily looking to get people to buy but just like “display” advertising we’re trying to get our message in front of loads of people in the hope that when they do come to buy, they’ll remember […]
An interesting story today in Metro regarding a Tory MPs blunder about the ads served on Labour’s website. He went onto the site and saw banner ads promoting the dating of Arab women. He swiftly took to Twitter to mock his adversaries declaring that he didn’t realise how short of funding they were. However, Labour […]
It’s nearly a year since the Penguin update which came down hard on cloaking, duplicate content and blatant use of key word stuffing. So where are we now. Google will continue to try and serve up “quality” sites to its surfers and that’s obviously no bad thing. But what makes a site “quality”. Pretty much […]
Do we need to adjust our privacy settings? In my last blog I introduced you to Google Business Photos. So now you get to thinking where this could go next. And actually bearing in mind how Google like to do things then it seems pretty obvious that while a shopper is taking a virtual tour […]