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Penguin 2.0. Winners and losers.
It doesn’t seem that long ago we were blogging about the last big algorithm update from Google. And along comes their 4th update but because it’s an update that affects how they work out the rankings Google have been calling it Penguin 2.0. This went live on 22nd May. Google obviously doesn’t tell you precisely […]
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Is your content unique?
It needs to be because Google is putting more and more emphasis on unique content. This is particularly relevant to retail sites who stock products that are available else where. Typically what happens is the supplier sends through the product information and description and whoever stocks the product simply cuts and pastes that copy onto […]
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Best apps for businesses.
We thinking about which were the best apps for businesses and doing a blog about them (all as part of our content marketing strategy) but we struggling to think which were the actual best apps. Then, in a light bulb moment we thought a) we are business and b) we use apps. So these are […]