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Phood for thought. Pheed.
There is a lot of noise right now about Pheed, the new social media network that allows users to charge others to subscribe to their – well, Pheeds. So is this the new face of social media? A social platform that gets the “money” thing right out in the open from the get go? Knife […]
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Retargeting. Another victim falls.
An interesting story today in Metro regarding a Tory MPs blunder about the ads served on Labour’s website. He went onto the site and saw banner ads promoting the dating of Arab women. He swiftly took to Twitter to mock his adversaries declaring that he didn’t realise how short of funding they were. However, Labour […]
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iPhone killer? Samsung S4
Will the so called “life companion” that is the new Samsung S4 be the phone that over takes in the iPhone? Well it has all the features, it’s actually feature packed and has some amazing extras like the much vaunted eye control scroll, a 13 megapixel camera, a 5 inch full HD super-AMOLED screen and […]
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Pinterest analytics – ads next.
This week saw Pinterest introduce some pretty basic but free analytics to the platform. And they are pretty basic and probably need a few bugs ironing out. Selecting a date range is a nightmare. Without wishing to sound too geeky – it’s all over the place on Firefox. The stats look to be split down […]
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A bit of culture.
2013 could have seen Norwich as the UK City of Cutlure. Unfortunately we didn’t win the bid, that went to Derry/Londonderry ahead of Norwich, Sheffield and Birmingham. But never mind – as the press release said – “We’re going to celebrate anyway!” and we’re already a City of Culture. We still have plenty to shout […]
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Google Penguin update. A year on.
It’s nearly a year since the Penguin update which came down hard on cloaking, duplicate content and blatant use of key word stuffing. So where are we now. Google will continue to try and serve up “quality” sites to its surfers and that’s obviously no bad thing. But what makes a site “quality”. Pretty much […]
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Local marketing. Just different.
Having worked with some global companies like HSBC and some considerable smaller companies I’ve come to realise that there are some fundamental differences between their marketing tactics. Most biggies will give it the whole “think global, act local” shenanigans but with all those people involved, policies, governance – they fundamentally can’t do local. It’s just […]
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Should I be blogging?
It takes a lot of time and effort (and discipline) to start blogging and to stick to it. It really can be a chore when you have a business to run. But recent changes to the Google algorithms have meant more value is put on good quality and regular new content. That is what is going […]
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Which SEO keywords for my site?
So this is the classic SEO question, which keywords should I try and include in the copy on my site? Simple enough question but not that easy to answer but I’m going to have a here. The aim of the whole SEO process is to get your site to rank #1 for the search queries […]
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2012 – a Knife Box review.
Here are a few Knife Box highlights from 2012 National Pay for TV Client (sport)- PPC results up 115%, SEO optimised sites organic traffic up 98% Global office provider (London, Sydney, Miami) – Email ROI up 545% Norfolk’s most iconic building – website redesign, email design – delivered. Norfolk’s best school – digital comms strategy […]