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A shaggy dog story: Corporate story telling
The power of the anecdote: how to find stories for your business It can be really hard to make things interesting – a client engagement email, a tweet or a blog post. There is one useful technique, though, that marketers have been talking about recently – storytelling. Here’s Ira Glass, the host of the radio […]
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Is your content unique?
It needs to be because Google is putting more and more emphasis on unique content. This is particularly relevant to retail sites who stock products that are available else where. Typically what happens is the supplier sends through the product information and description and whoever stocks the product simply cuts and pastes that copy onto […]
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How to write a good blog.
In my earlier post I hopefully made a pretty strong case (200% rise in organic traffic) to businesses to set up and start blogging about their products and services to help both their customers and Google rankings. But that didn’t really tell you what you should be blogging about or how to do it. So […]