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Is your content unique?
It needs to be because Google is putting more and more emphasis on unique content. This is particularly relevant to retail sites who stock products that are available else where. Typically what happens is the supplier sends through the product information and description and whoever stocks the product simply cuts and pastes that copy onto […]
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Google Penguin update. A year on.
It’s nearly a year since the Penguin update which came down hard on cloaking, duplicate content and blatant use of key word stuffing. So where are we now. Google will continue to try and serve up “quality” sites to its surfers and that’s obviously no bad thing. But what makes a site “quality”. Pretty much […]
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How to write a good blog.
In my earlier post I hopefully made a pretty strong case (200% rise in organic traffic) to businesses to set up and start blogging about their products and services to help both their customers and Google rankings. But that didn’t really tell you what you should be blogging about or how to do it. So […]