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Penguin 2.0. Winners and losers.
It doesn’t seem that long ago we were blogging about the last big algorithm update from Google. And along comes their 4th update but because it’s an update that affects how they work out the rankings Google have been calling it Penguin 2.0. This went live on 22nd May. Google obviously doesn’t tell you precisely […]
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Is your content unique?
It needs to be because Google is putting more and more emphasis on unique content. This is particularly relevant to retail sites who stock products that are available else where. Typically what happens is the supplier sends through the product information and description and whoever stocks the product simply cuts and pastes that copy onto […]
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Google Penguin update. A year on.
It’s nearly a year since the Penguin update which came down hard on cloaking, duplicate content and blatant use of key word stuffing. So where are we now. Google will continue to try and serve up “quality” sites to its surfers and that’s obviously no bad thing. But what makes a site “quality”. Pretty much […]
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Which SEO keywords for my site?
So this is the classic SEO question, which keywords should I try and include in the copy on my site? Simple enough question but not that easy to answer but I’m going to have a here. The aim of the whole SEO process is to get your site to rank #1 for the search queries […]
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How to write a good blog.
In my earlier post I hopefully made a pretty strong case (200% rise in organic traffic) to businesses to set up and start blogging about their products and services to help both their customers and Google rankings. But that didn’t really tell you what you should be blogging about or how to do it. So […]
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Business photos – interesting.
Google rolled this out in the States a while back but now available in the UK. But what does Google Business Photos actually mean for business? Well it allows people to go inside your business premises from Google Maps and lets them “walk” around in the same way they walk along roads in Street View. […]
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Business photos – what’s next?
Do we need to adjust our privacy settings? In my last blog I introduced you to Google Business Photos. So now you get to thinking where this could go next. And actually bearing in mind how Google like to do things then it seems pretty obvious that while a shopper is taking a virtual tour […]