Adwords PPC

PPC (Pay per click) / Google Adwords is a massive business – literally billions of dollars every year. This is where Google makes most of its money. Having said that it can be a really effective way of marketing and it doesn’t need a massive market.

PPC is effective because your ads are shown only to people looking for your products, services or content and you only pay if they decide they like you ad and click on it. Pay Per Click you see.

Making them decide to click on your ad then is the key thing and that is where good use of Adwords comes in.